The Trifecta
1,300+ coaches · $30M+ in coaching sales · 1,000+ recorded sales calls
Your Result
Stage 3: The Chaos Stage
Revenue went up. Everything else went sideways.
You hired ahead of your systems, your margins quietly crashed, and some weeks you take home less than you did at $15K. $100K doesn't come from pouring more volume onto the chaos. It comes from restructuring the business underneath it: meeting rhythm, owned numbers, clean pricing, and a trained team.
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Everything you need to run through is right below. Start at the top and work down.
We've watched 1,300+ coaches
put up $30M+ in revenue,
and analyzed 1,000+ sales calls.

Here's what we learned. The coaches who win have 3 critical pieces in place that most other coaches miss.

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1,300+ coaches built
350 active right now
$30M+ in coaching sales
1,000+ calls studied
Most coaches are stuck in one of three buckets.
The fourth is where the money is.
From the inside, the first three feel different. From the outside, they're the same problem.
The Influencer

Big following. Great content. Zero leads. Vanity metrics will keep you stuck.

The Perfectionist

Great plan. Never posts. Perfect content doesn't get reach. Nobody can hire the coach they can't find.

The Helper

Speaks to everyone. Sells to nobody. When you help everyone, you don't help anyone.

The Trifecta-Enabled Coach

When Avatar+Lead Magnet+Content click...
The right people throw their hands up
and literally yell…
“Take my money.”
“Avatar, Lead Magnet, Content.
All three have to correlate.
That's the whole game.”
Mike Crowson · Founder, AR Funnel
Pick Your Path.
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The Chaos Stage ($35K-$65K/Month)

This Stage is supposed to be the HAPPIEST COACH. The honeymoon stage. Coaching Bliss. Mainly because the revenue is real, but if that's not how they feel, odds are it's because they wish they were more profitable, and they can't figure out where all their money and time went.

At this point, this coach has probably thought: A) "I'm drowning trying to manage people, I just want to go back to coaching" or B) "I'm done coaching, I want to run the business, I just have no idea how to actually lead a team."

Client pricing never got adjusted and still under charging, and margins have quietly crashed. They have made hires, but they probably weren't the right ones with bad pay structures. They could have team members making more money than they are.

Good news, they've built the business most coaches dream of and they have someone solid. They know they need to make changes, they're just not sure where to start, but they are smart enough at this point to know they need to restructure some things.

YOUR STAGE: THE CHAOS STAGE

Revenue went up. Everything else went sideways.

These coaches built something most coaches dream of.
However revenue likely went up faster than anything else, PIF's and ads are likely how their numbers are high.
Sales and Marketing are better than ever.
And now they're managing more people, more clients, and more moving parts than they ever have.
They love where they are at, but know they can go even bigger.

And they realize that $100k a month isn't feasible by just working more hours, because they're already maxed out.
What they did to scale to this stage actively works against them at the $100k Stage, so something has to change.
In short, they scaled the revenue, but they never scaled the systems, the leadership, or the team to carry it.

We're so confident we can diagnose your bottleneck that we back it with a 100% money back guarantee.
But what coaches at this stage really want isn't persuasion... it's proof.
In fact, 55% of all workshop attendees purchase a second workshop.

THE PROBLEM

These Coaches Have Been Solving the Wrong Problems

Most coaches at this stage think the jump to $100k is about dumping more money into ads.

Or... hiring more people to keep up the business growing.

There are three potential issues, and there could be a lot more depending on what Foundational and Awkward Years problems never got addressed. They potentially scaled a broken model, and are now running a $50k business on $25k systems.

Real Example: This coach scaled to $50k and watched their profit margin fall after ads started to crash and aren't preforming like they used to. But they hired a setter and an assistant coach to take things off their plate, but with no systems or meeting structure to manage them, the hires just created more chaos. Pricing hasn't moved since $20k. Forced to selling PIF's. MRR is super low and they're working harder than they did at $15k and bringing home like $2k more a month. Some weeks they want to burn the whole thing to the ground others they think, if I could just make $75k it would fix it.

99% of the time, the path to $100k is through more volume... but the current way the business is structured and run, it can't support the people or the clients in it.

And the coach knows this, because for every fire they put out, two more start somewhere else. Until we fix that, sustainable $100k stays out of reach.

THE "AHA" MOMENT

When Bakker Says This, Everything Clicks

"You're at $50K/month. You hired a setter and an assistant coach but never built the systems to manage them, so now they create more questions than they answer. Your pricing hasn't moved since $20K. Booked calls are down, your profit margin crashed, and you're working harder while taking home less than you did at $15K. Some weeks you just want to burn the whole thing down."

🤔 And you think:

"Dude, how does he know the exact issues I'm having in my business?"

Because it's not unique to you.

It's The Chaos Stage. It's the $35K-$65K bottleneck. What got you here is actively working against you at $100k, and the breakdown always comes down to the same five suspects: leadership, systems, pricing, data, or team.

And we will reveal which one is standing between you and your next stage, then give you the roadmap to scale to $100k without burning it all down.

1,300+ coaches · $30M+ in coaching sales · 1,000+ recorded sales calls
The Trifecta
We've watched 1,300+ coaches
put up $30M+ in revenue,
and analyzed 1,000+ sales calls.

The coaches who win have 3 critical pieces in place that most other coaches miss.

AVATAR LEAD MAGNET CONTENT
Closest match
Pick A Corner

Mouse toward a corner. The matching training surfaces here.

1,300+ coaches
built
350 active right
now
$30M+ in coaching
sales
1,000+ calls
studied
Most coaches are stuck in
one of three buckets.
The fourth is where the money is.
From the inside, the first three feel different. From the outside, they're the same problem.
The Influencer

Big following. Great content. Zero leads. Vanity metrics will keep you stuck.

The Perfectionist

Great plan. Never posts. Perfect content doesn't get reach. Nobody can hire the coach they can't find.

The Helper

Speaks to everyone. Sells to nobody. When you help everyone, you don't help anyone.

The Trifecta-Enabled Coach

When Avatar+Lead Magnet+Content click...
The right people throw their hands up
and yell…
“Take my money.”
“Avatar, Lead Magnet, Content.
All three have to correlate.
That's the whole game.”
Mike Crowson · Founder, AR Funnel
Pick Your Path.